iOS, Cognition, and the Ghost of Steve Jobs

Despite my best efforts, Steve Jobs' ghost does not actually come and visit me. I never met Steve Jobs nor do I know what he would think. Instead, I am writing about the mythical Steve Jobs that occupies my mind and is loosely based on a guy that used to run Apple.

I am an Apple user, I love my MacPro, iPhone, and most of all my iPad. I also think that iPads are uniquely well-tailored devices for the classroom and talk about it weekly on my webcast iPads in the Classroom from TechEDGE. I love the iPad because it is designed with the human brain in mind. That is what makes it intuitive. In essence what iPads have done  is to reduce cognitive load, allowing the user to focus her attention exclusively on the task at hand. I believe that is the genius of the device and its interphase. I believe it is also the source of the limitations put on certain features including media multi-tasking. That is, some of the things that other devices can do are not really a failing in Apple's design, instead they are a result of a deep understanding of what people need (instead of what they think they need) to be effective users.

Now, however, in an effort to catch up" with Android Apple will be offering "real" multi-tasking on the iPad screen. I think this is a clear case of yielding to people's perception that they are excellent multi-taskers just like everyone believes they are above average drivers. There is mounting research showing that in general most humans are not good multi-taskers. We underestimate the number of times we actually shift attention and pay a hefty price in accuracy and efficiency when we do (e.g here). Until now the iPads would not allow multi-tasking on the same screen (apps can run in the background though). Now with the new features we can.

Adults can make their own decisions, but when we are concerned with using devices effectively in education the need for reducing cognitive load and increasing student focus is paramount. The new feature is an example of what people think they want but really shouldn't have. My mythical Steve Jobs would not let this happen.

Apple's Folly (in Education)

The news from LAUSD (see here) who is suing Apple and Pearson has made the news and is probably hurting the chances of a large district buying iPads in the near future. Apple is an iconic company and I believe that it has exceptional products that work very well in k-12  and higher ed environments. You can see my reasoning in this short YouTube.

HOWEVER

The fail in LAUSD has to do with two major problems. The first is not directly up to Apple, but instead to the partner Pearson education who offered up a not fully developed product to a large district. The second was the lack of preparation of teachers to meaningfully use iPads in the classrooms. These are common problems that are seen in a lot of tech integration including districts I work with. Adding to LAUSD and other district woes are restrictions on student and teacher uses through management software that prevents students and teachers downloading or accessing certain features. Notice that most of these problems are not directly linked to the Apple product but rather to the way it was rolled out.

It's easy to give advice, but given the PR that Apple gets from failed implementation (definitely at the scale of LAUSD), I have radical suggestions about how Apple may prevent implementation nightmares. I suggest that Apple can use its position to insist on having certain pieces part of any sales contract and be brave enough to walk away from contracts that do not include them. I believe that such an approach actually fits with the way Apple image has been projected- no compromises, we know what is good for you and will insist on it!

Remember this ad?

I believe that the same approach is needed here. Walk away if implementation is doomed (yes I know easy for me to say).

Here are the three elements that I think Apple should insist on when selling in Education:

1. Insist on a reasonable professional development for teachers that goes beyond a single event. Part of the contract needs to be a reasonable plan for supporting teachers for at least one year. This can be part of Apple services (they do it extremely well in some places) or internal to a district or school, but insisting on a funded well designed PD is a must for successful integration (and good press, and renewed contracts). We all know what it should look like (if you don't watch out for our next publication).

2. Insist on minimal or NO management software. The management software has repeatedly failed, updated and still falls short of the quick agile response that people expect from personal mobile devices. I will argue that it will never work because our expectation from mobile devices is inherently different from other devices. Students and teachers are perfectly capable of managing devices like iPads. Insist on the personal freedom to make decisions and learning to be a good digital citizens without external control (rewatch the video). I cannot express how many frustrated teachers I meet during PD that describe in exasperated tones how long it takes to use a new app that we just talked about and will take 3-4 weeks to get to them (if not more). For example an description from a teacher I worked with:

"As easy as it may sound when someone says “oh, that’s easy, there’s an app for that”, when working with public school property, it was definitely not easy to just download the apps I wanted.  After several frustrating, failed attempts at trying to download from the app store, I found out that despite having an apple ID to purchase, download, etc., from the app store, that does not carry over to School owned devices.  There was a protocol for getting an app put on a device that was owned by the district.  Unbeknownst to me there were several steps I needed to follow in order to get a single app downloaded to just one device, and there were three.  I could not simply ‘get an app’ downloaded within minutes like a personal device.  Nor could I just delete one that I didn’t like.  One of the biggest barriers so far was not being able to put the apps on the devices when I needed them. "
 

If you want teachers to use devices and give the product a good name (and repurchases) insisting on full access (even if just to free apps) would be priceless. The note to districts is always the same. If we trust teachers with the lives of 20 priceless six-year olds I think we can trust them with devices. 

3. Make a push for OER (Open Educational Resources). The device gets much cheaper when it is coupled with an excellent free curriculum. OER is on the rise and may very well be a major part of the new No Child Left Behind Act. The move to OER can also pay for the aforementioned professional development. This last bit is not a must in my mind but a strong suggestion that will help use of the great aspects of the device such as iBooks, iTunesU etc.

I love Apple products and think they have great promise in the classroom. That would be my roadmap.

Why my new Apple TV will not matter (much) for learning and Why it will!

I caved in and got an Apple TV. I spent a few minutes setting it up and enjoyed the way all my work looked on the large screen. And then I had to remind myself that while it is slick and easy to use it will not matter much for learning.

Where it doesn't matter- Learning happens with student devices handled individually or in small groups. It is the active interaction that really pushes students forward (and engages them). The question is: is it a teaching technology or a learning technology? Apple TV falls much more in the teaching than learning. Teaching is important you might say. True, but we've focused on teaching for a few thousand years, time to focus on learning.

Why it will matter- As a teaching device the Apple TV will allow me to share presentations, websites and media from anywhere in the room. This allows me the flexibility to move around, interact with students while giving all students access to what I am looking at. This improved mobility and ease of operation will make me a more effective teacher. One that has to spend less time on tech and more on students. The sharing extends to my students they can share their thinking with the rest of the class using their own devices- a way to teach and learn t the same time.

Don't get me wrong, I love my Apple TV and will use anytime I can BUT I will remind myself constantly that real change will come from individual learning devices not the fancy teaching ones.

Cart, Horses, and iPads

A district I work with just announced they were ordering sa large number of Dell laptops. One of the key reasons mentioned in the news article announcing this move was the need to have enough machines to conduct state testing. Now, I don't mind assessment and accountability but I do think we need to start considering the impact on school decision making. I do not have a problem with the districts decision making progress, they are facing a reality and need to respond. I am, however, questioning a system in which accountability pressures dictate everything from teacher bonuses to decisions about which technology to buy and what it will be used for.

I will pull a NASCAR metaphor. In racing, crews choose tires to fit the conditions of the road so their driver will have the best chance to win. In education we invest in the photofinish camera instead... Only problem is with the wrong tires the photofinish camera views will be very sad.

As an iPad fan I have a request from Apple. Districts are asking Apple to create an ecosystem that will allow students to participate in assessments on the iPad essentially locking other features so students could not "cheat" (on the nature of cheating another time). I am begging Apple to not succumb to this pressure. If you will create such an ecosystems you will undoubtedly sell more iPads but they will be used in all the wrong ways for all the wrong reasons. Experience tells us they will have a whole set of closed apps that will disable the joy of exploration and cross validation. At the same time such devices will be unavailable for instruction months each year so students can participate in testing.
It is time to put the horses in front of the cart. It is time to invest in the right tires so all students can get to the finish line.