Saturday, November 2, 2013
My Chinese iPad Adventure
The first foray was adopting our YouTube videos so they can be accessible in China's YouKu. We went even further and developed a separate series of video PD on iPads designed specifically for the Chinese market.
This monday we tried something new. An online presentation for Chinese teachers who are interested in integrating iPads into their classrooms. It took us a full day to prepare and make sure the technology and content were all up to par. We had a great crowd of about 50-60 computers linked (we estimate 100 viewers) through Adobe Connect. This was a great experiment in producing a cross cultural professional development. I think that the team including Ji and Qizhen is very aware of the cultural differences and we all took special care to make the content relevant and helpful as well as culturally sensitive. The viewers were attentive, interactive and fun to work with!
As a reality check I would like to talk about 3 unexpected outcomes that can serve as a guide to working with China.
1. Less than 48 hrs after we made our powerpoint available someone was using it as their ow selling PD.
2. Our book on the Universal Learning Model is available in China in digital format illegally
3. Someone has charged $50 for the password to our presentation (that we served for free).
I take a few things from it- We can have a real impact in China- there is obviously a thirst for innovation. The added value in the market cannot be a product it has to be the service- us. Finally that there is considerable monetary value to our and if anyone is profiting it might as well be us.
Here's to continuing my Chinese adventures...