Monday, May 20, 2013

A Quick Note On Declaring Disruption

Last week we had a Technology conference on campus. The keynote speaker was talking about MOOCS (Massive Open Online Courses). I don't mind the discussion of change or the relevance of thinking through options. What I do mind is the declaration of disruption. I believe that we should not declare a disruption before it actually happened. It could very well be that in 10 or 20 years we will look back and be able to point to the MOOC as a disruptive practice. But right now I would argue that it is too soon.
In a way the declaring disruption is analogous in my mind to the media declaring William and Kate's wedding the "Wedding of the Century" just as the century began. Really? are you predicting no other celebrity wedding for almost a 100 years? Of course not. The same goes for disruption. Don't call it until there is some evidence. The point is- change is important, evolve, innovate, try new things- but please call it disruption only after you gain perspective.
Do, don't just PR.
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